The Partnership for a Drug-Free America and the Major League Baseball Players Association are working together to emphasize to parents and teenagers the benefits of exercise and good nutrition and highlight the importance of fair play in sports.
06/03/2010 4:46 PM ET
Players team with drug-free organization
Campaign promotes healthy lifestyle for teens, student-athletes
Together, they launched an online campaign on Thursday called "Healthy Competition: A Resource for Parents," which offers unique insight from Major League Baseball players on raising healthy teens and student-athletes. Healthy Competition is coupled with the Partnership's prevention tools and resources at TimeToTalk.org.
For the program, Major Leaguers (and dads) Torii Hunter, Jamie Moyer, Mike Sweeney, Mark Teixeira and Michael Young took part in a series of Healthy Competition videos.
"It's an honor to join with the Partnership for a Drug-Free America's popular Time to Talk program to share our personal fitness, training and nutritional experiences with parents trying to raise healthy teens and young adults," Teixeira said. "With more than 70 years of Major League Baseball experience between us, there's not much we haven't faced trying to turn our dreams into realities. Healthy Competition provides us with the chance to share some of our own stories with teens trying to make varsity or just looking to lead a healthier lifestyle."
In the videos, the players share personal stories and anecdotes about their childhood influences and experiences -- from accepting failure to dealing with peer pressure. The videos are designed as a resource to help young people overcome obstacles, on or off the field, and to help their parents' efforts to steer them into a healthy lifestyle.
"For years, the Partnership for a Drug-Free America has been doing a terrific job providing resources to parents trying to help teens through perhaps the most impressionable years of their lives," MLBPA Executive Director Michael Weiner said. "It's exciting for the MLBPA to add to those resources by working with the Partnership to create Healthy Competition. Major Leaguers faced the same pressures when they were growing up, and they have compelling stories to tell and advice to lend. Our hope is that by tapping into the personal experiences of the players we can help parents and their teens make healthy choices."
The site also features a downloadable kit to help guide parents in their conversations with their children and provide them with "teachable moments" they can use to maintain a strong dialogue over time. More than half of teens participate in high school sports, and these activities present another opportunity for moms and dads to talk about the importance of staying healthy and avoiding alcohol and drugs.
"Proper fitness and nutrition play a critical role in raising student-athletes, which becomes even more significant when teens want to excel in their sport," said Steve Pasierb, President and CEO of the Partnership for a Drug-Free America. "This new site not only provides parents with comprehensive and useful information to help them raise a well-balanced, drug-free athlete, but also drives home the message that it's not worth risking your health to get ahead in sports, whether it's taking short cuts with nutrition, using performance-enhancing substances or not following a trainer's regimented workout routine."