12/13/2010 12:59 PM ET
D-backs reward record 20 families with 2011 season tickets
Team awards record 75 season tickets valued at nearly $115,000
PHOENIX -- Through their annual one-of-a-kind season ticket scholarship program for fans experiencing financial hardships, the Arizona Diamondbacks announced today that 20 families will receive a total of 75 lower-level season tickets valued at nearly $115,000 to attend D-backs games at Chase Field during the 2011 season.
A group of D-backs employees, including President & CEO Derrick Hall and Special Assistant Luis Gonzalez, surprised Phoenix resident Randi Caudle at her home this morning by awarding her four season tickets for her family to attend D-backs games at Chase Field in 2011. Caudle's husband, Dale, nominated her for the season-ticket scholarship program because they have not been able to attend many D-backs games over the past couple of years since she is the family's soul provider by working full-time at Fry's Food Store and also attending Estrella Mountain Community College as a full-time student.
The D-backs also provided parking passes and food concession coupons to some families experiencing additional hardships. The team received nearly 100 online nominations prior to the Nov. 30 deadline. Those families or individuals who did not receive season tickets were awarded tickets to multiple games throughout the 2011 season.
"Challenging economic situations for the Caudle family and the other 19 families we awarded season-ticket scholarships to this year are the reason we created this first-of-its-kind program three years ago," Hall said. "It is extremely rewarding to give assistance to our fans during a time in need because we can offer a break to some of the difficult circumstances these families are experiencing."
The D-backs have given a total of 179 season tickets valued at nearly $365,000 to 57 families during the season ticket scholarship program's four years of existence.
Keeping ticket prices affordable for families to attend games at Chase Field has been a priority for the D-backs. The team has had the lowest average ticket price among all Major League Baseball teams and all Valley professional sports teams for the last four seasons. The D-backs identified many affordable merchandise and concession items throughout Chase Field during the 2010 season with their "value items" logo, including more than 12 concession items that were $4 or less and seven items in the Team Shop available for less than $10.
About the Arizona Diamondbacks Foundation
Established in 1997, the Arizona Diamondbacks Foundation focuses its efforts on three main areas of need: homelessness, indigent healthcare, and children's programs of all types, including education and youth baseball field development. Through fundraising activities, the team's charitable arm has donated more than $15.5 million to the Arizona community. The cornerstone of giving for the foundation is the "Diamonds Back" Field Building Program, which has built or refurbished 29 youth baseball fields in Arizona since 2000. For more information on the Arizona Diamondbacks Foundation, visit dbacks.com/community.