|Front Office Biographies|
Executive Vice President & Chief Operating Officer
Since arriving at the Arizona Diamondbacks in 2006, Tom Garfinkel has led a team that has grown the organizationís revenue by 25 percent, resulting in the highest controllable revenues in the teamís history in 2008. Garfinkel was the architect of a disciplined, strategic approach to the business, developing new sales techniques within the corporate partnership and ticket sales departments while also enhancing the teamís brand within the marketplace and throughout the sports industry. He also established new human resources and information technology departments and led the organizationís first strategic planning process to better position the team for future success.
In 2008, the team set franchise records in season ticket renewal rate, new season ticket sales, group sales, and suite sales, growing these categories by a combined 143 percent over 2006 totals. The club also shifted its philosophy under Garfinkelís direction to reduce marketing clutter around the ballpark and developed rewarding relationships with its corporate partners, while at the same time shifting to a rights fee broadcasting model, resulting in a combined sponsorship and broadcast revenue increase of 34 percent from 2006 to 2008. Furthermore, the D-backs developed a marketing campaign and brand positioning for the future that is focused on the fan experience and exciting moments at the ballpark, reminding fans what is special and unique about baseball. Garfinkel was also the leading force to make the innovative and less expensive decision to bypass companies that specialize in athletic facilities and commission Target Commercial Interiors, a subsidiary company of the retail store chain Target, to value engineer the rebranding of Chase Field after the 2006 season.
Garfinkel originally joined the organization as Senior Vice President, Strategic and Corporate Development in May 2006 and was later promoted to Executive Vice President, Business Operations, and then again to his current position of Executive Vice President and Chief Operating Officer, where he oversees all marketing and branding, broadcasting, communications, community affairs, game operations, ticket sales, corporate partnerships, strategic planning and information technology.
Prior to joining the D-backs, Garfinkel spent five years with Chip Ganassi Racing Teams, joining the company in 2001 as Vice President and leaving in 2006 as Executive Vice President overseeing all business operations of the 400-employee company. He negotiated more than $500 million in sponsorship and driver contracts that resulted in a 280 percent increase of annual company revenue during his tenure with the company. While at Chip Ganassi Racing Teams, the company won two championships and grew to include three NASCAR Nextel Cup teams, one Busch Series team, two IndyCar teams and one Grand-Am team.
Garfinkel returned to his auto racing roots in September 2007 when he purchased controlling interest in Hall of Fame Racing from NFL Hall of Famers Roger Staubach and Troy Aikman. The team fields the No. 96 Ask.com/ DLP HDTV Ford car in the NASCAR Sprint Cup Series driven by former Sprint Cup Champion Bobby Labonte.
Garfinkelís background also includes time at Texaco, Inc., where he managed their sponsorships and corporate branding department, and at Miller Brewing Company in strategic marketing and sales. Additionally, he has consulted on projects for Nike, Coca-Cola and Dell Computer Corp. He sits on the Board of Directors of Phoenix Youth at Risk and as an adjunct Board Member of Magee Womenís hospital of UPMC. Garfinkel also proudly serves as an Honorary Commander at Luke Air Force Base.
Garfinkel earned a B.A. from the University of Colorado, Boulder, and an M.B.A. from the Ross School of Business at the University of Michigan. He and his wife, Allison, reside in Paradise Valley with their sons, Harrison and Jackson.
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